Solution launched to drive online traffic into physical stores

A new technology platform has been launched with a very specific goal: to help retailers convert their online browsers into shoppers at their brick-and-mortar stores.

The solution, a scalable SaaS platform from Brickwork, is designed to elevate the customer experience from site to store. It seeks to revolutionize the online “store locator” function by enriching the data and content around physical locations for brands with hundreds, and even thousands, of locations.

Retailers receive detailed analytics around the behavior of customers navigating from websites to stores. The solution aims to increase in-store visits and sales with traditional services as well as such newly introduced conversion actions as “book a dressing room” and “RSVP for exclusive access to new product”.

The company’s most widely deployed software products include search-optimized store pages, an event and promotion management system, and an appointment and scheduling management solution for in-store services.

“Brickwork is the first software solution to bridge the gap between the consumer’s e-commerce and brick and mortar experience,” said Ken Seiff, founder and managing partner, Beanstalk Ventures, an investory in Brickwork. “By offering the online visitor the ability to make in-store appointments with personal shoppers, surface interesting store events and access contextually relevant store information, Brickwork enables retailers to address their very valuable physical store shopper whenever they start researching online.”

Brickwork’s customers include such retail brands as Urban Outfitters, J.Crew and Bonobos.