Loyalty Marketing

Consumers who want free two-day shipping of their Amazon.com orders but don’t want to make an upfront commitment have a new option.

Amazon is now making Prime membership available to U.S. customers on a month-by-month basis for $10.99 per month. Previously, Prime had only been available for $99 per year, which breaks down to $8.25 per month.

Consumers are taking stock of their financial health and how it will affect their decisions to make CPG purchases in the coming months.

According to the new first quarter 2016 IRI Consumer Connect survey, 67% of respondents feel their financial health will improve in the next six months. As a result, CPG spending will generally improve, but shoppers have some specific needs and wants to fulfill.

Yes, but only if you listen — to both of them

In the early days of retail, the store proprietor knew customers by sight. As mostly mom-and-pop businesses, they naturally spent time getting to know their customers, who probably were also neighbors and friends. They knew from experience and immediate feedback what merchandise would or wouldn’t sell. It was the ultimate in customer intimacy.

Facebook has been getting a lot of attention for recent updates which make it more of a direct customer engagement tool. The attention is deserved, as Facebook is on its way to becoming a vitally important CRM platform. Here are five reasons why.   1. Everyone is doing it

Facebook has been getting a lot of attention for recent updates which make it more of a direct customer engagement tool. The attention is deserved, because Facebook is on its way to becoming a vitally important CRM platform. Here are five reasons why.

Everyone is doing it

Retailers have a way to go in satisfying their customers in several key areas.

The IBM 2016 Global Customer Experience Index (CEI) evaluated 550 brick-and-mortar and pure-play retailers spanning eight different retail segments in 23 countries across the globe. This study revealed that the industry achieved an overall performance score of 40%, a failing grade, when measured against customer satisfaction criteria.

Glendale, California-based casual dining retailer Applebee’s Neighborhood Grill & Bar already allows customers to place orders ahead of time for curbside pickup, but is looking to extend omnichannel convenience even further.

Applebee’s, which operates more than 2,000 franchised stores in 49 states, designed the revised mobile app in partnership with digital ordering provider Olo. The revision comes with new capabilities including a simplified order placement process that allows for advance ordering and order scheduling for any time in the future.

Many retailers’ long-held assumptions about consumer loyalty programs are no longer accurate, according to a new study.

Maritz Motivation Solutions surveyed more than 2,000 consumers regarding their feelings about brand loyalty and engagement. The data showed that there are at least five myths when it comes to consumers and loyalty programs. “When evaluating your brand, consumers also are evaluating your loyalty program,” said Barry Kirk, VP Customer Loyalty Strategy for Maritz.

Kirk detailed the myths in a webinar this week: