Skip to main content

Loyalty Marketing

  • Study predicts big fraud increase during holidays

    Cyber-criminals will be up to no good this holiday season, and they are using the Europay, Mastercard, Visa (EMV) shift as their way in.    The EMV mandate may be adding a layer of protection at store-level, however, it is increasing card-not-present (CNP) fraud for digital retailers. In fact, global retailers can expect 12% growth in online fraudulent activity in the upcoming holiday season, compared with the same period last year.  

  • Study: Apple Pay usage soars with digital targeted POP messaging

    Apple Pay may be transforming mobile payments, but digital targeted messages spur more shoppers’ willingness to pay with their devices.   This message was delivered in a study from USA Technologies. The report measured the impact of targeted digital advertising screens on consumers’ use of mobile wallets – primarily Apple Pay. The impact of 35 vending machines located in New York and Louisiana were measured over a six-month period, between March and August 2016.  

  • Survey: Gen Z is a big influencer

    Watch out millennials, there’s a new generational cohort upsetting the retail landscape.   Generation Z has become an increasingly important influencer of consumer spending, according to a new study by HRC Retail Advisory, with new shopping behaviors that focus on both malls and online shopping. (The HRC survey describes Gen Z as individuals born between 1999 and 2006).  

  • Tech Bytes: Three reasons why mobile employee engagement isn’t for everyone

    There is no doubt that employee-driven mobility programs are moving the dial on engagement, productivity and other business opportunities. However, too many companies are not asking the right questions when considering deployments.  

  • ICSC: In-store visits to surpass online shopping Thanksgiving weekend

    A majority of shoppers, 81%, intend to do most of their spending in physical stores during the Thanksgiving holiday weekend (Nov. 24-27). This total increases to 95% when you include consumers who will shop at those same physical retailers’ online channels (omnichannel retailers).   These are among the findings of the “2016 Black Friday Consumer Survey” from International Council of Shopping Centers (ICSC).   

  • Sears to host a ‘members only’ holiday sale

    Sears’ loyal shoppers will have the chance to preview holiday sales at an exclusive shopping event.  

  • Study: Return options, loyalty perks, security boost shopper satisfaction

    Easy returns, exclusive loyalty perks and secure transaction processes top customer wish lists this holiday season.  

  • Top e-commerce trends that will impact retail in 2017

    Absolunet has released its list of the top 10 e-commerce trends that will impact North American retailers in 2017. The e-commerce agency noted that the impact of the trends will be felt online and in stores, and by retailers and consumers alike.     Here is Absolunet’s top 10 list:    1. The end of Black Friday and Cyber Monday: Tech–savvy merchants are replacing Black Friday and Cyber Monday with Cyber November;
X
This ad will auto-close in 10 seconds