Loyalty Marketing

GNC had higher expectations for its third quarter earnings.   The nutritional supplement retailer reported revenue of $628.0 million, a decrease of 8.1% compared with $683.4 million for third quarter 2016, ended Sept. 30, 2016. Similarly, GNC’s net income of $32.4 million dropped compared with $45.8 million in third quarter 2015.  

While Black Friday comes just once a year, most retailers have probably been planning for the major shopping day – and the rest of the holiday season – for quite some time now. For shoppers, Black Friday through Cyber Monday – also known as “Cyber Week” – are all about scoring the best deals on gifts for their family and friends. And similar to recent years, most shoppers won’t simply be flooding physical stores this holiday season. Rather, they will also take advantage of deals through e-commerce websites and mobile apps. 

Starting Nov. 1, more than 5 million Sears MasterCard holders whose cards are linked to the Shop Your Way program will earn more Shop Your Way points at Kmart and many of their favorite retailers.   These Sears MasterCard holders will automatically earn more Shop Your Way points on a complimentary basis through December 31, 2017, including:

• 5% back in points on eligible purchases made at gas stations;
• 3% back in points on eligible purchases at grocery stores and restaurants

Consumer confidence experienced an October surprise of sorts after reaching a nine-year high in September.   The index now stands at 98.6, down from 103.5 last month.  

Retailers could see record Web traffic this year, according to Deloitte's 31st annual holiday survey of consumer spending intentions and trends.   

My family – and many other consumers – have already started planning for the holidays. With Deloitte projecting a 4% increase in holiday sales over last year's shopping season, it’s critical that you have the workforce in place to address this opportunity.  

It doesn’t matter whether shoppers are buying a carton of milk or couture — a memorable in-store shopping experience is what drives loyalty. With a keen eye on personalization and in-store digital solutions, mere store visits can be transformed into sought-after “experiences.”  

Two online brands and an iconic American designer top a list of retail brands that command the most loyalty among consumers.   Amazon, Zappos and Ralph Lauren were the top loyalty leaders in the retail segment in the 20th annual  Brand Keys Loyalty Leaders List.  The ranking, which is 100% consumer-driven, examined 72 categories and 635 brands. Rounding out the top five in retail: Sephora and Trader Joe’s.