Online personalization drives gifting brand’s business

To cut through the noise in a cluttered marketplace, Express Gifts is getting personal.



With 35,000 products sold and a growing online presence, web-based sales continue to drive significant turns for Express Gifts. However, to understand and influence their online visitors, the gifting retailer knew personalization was critical to extend the loyalty of their existing customer base, and increase market share.



That’s why Express Gifts partnered with Qubit to “personalize the online experience for our customers,” said Craig Ewell, the company’s head of e-commerce.



By integrating the platform with its existing technology infrastructure, Express Gifts now has access to relevant data and insights across all digital channels. This includes products trending among visitors, as well as details that reveal why visitors leave the site before conversion.



“The ability to understand the customer, deploy relevant experiences, and remove ambiguity through validation, were the mains reason we chose Qubit,” he added. “Having everything in one sophisticated platform means demonstrating a return on investment is quickly achievable.”



Looking ahead, Qubit expects the solution to become an integral part of its e-commerce, marketing and merchandising teams’ workflows, a company statement said.