Loyalty Marketing

High-tech purchases could account for a major portion of consumer holiday spending this year — and they will be placed by high-tech shoppers.   This prediction was made in a report by UPS, “2016 UPS How to Click with High-Tech Online Shoppers.”     

Fort Worth-based Trademark Property Co. is making a move to more data-driven marketing efforts with the hiring of Jency Keeton as director of corporate marketing.   As digital brand manager for global marketing at Fossil, Keeton doubled the retailer’s social media audience and directed its website, email, blogging, and influencer programs. Her digital promotions, contests, and user-generated content programs were deployed in stores and all other customer touch-points.  

With many Thanksgiving weekend digital purchases stemming from searches, the convenience of mobility is helping to drive this uptick.   That’s according to the “2016 Search Spend and Purchase Report,” from NetElixir. The study analyzing more than 11 million visits across four different verticals (food and gourmet, consumer electronics, apparel and gifting), starting on Thanksgiving Day through Cyber Monday.  

Selfies are taking on a new role when it comes to driving the guest experience at Ulta Beauty.   With e-commerce sales jumping 59.1% for the third quarter — on top of 56.3% growth last year — the beauty retailer is pulling out all of the stops when it comes to evolving and upgrading the guest experience. Once of the company’s newest initiatives is its Glam Lab.  

Domino’s is rewarding loyalty members with a “piece of the pie” — literally.    Starting Dec. 5 through Nov. 2017, all Domino’s Piece of the Pie Rewards members are eligible for a chance to win 10 free shares of Domino's stock, just for being enrolled in the program. Each month, 25 loyalty members will be randomly selected to win 10 shares of stock. They can keep the shares for their own stock portfolio or sell them at market price, the company said.  

Athletic giant adidas has opened a giant of a flagship, on the corner of Fifth Avenue and 46th Street in Manhattan. The four-story, 45,000-sq.-ft. store is the brand’s largest location in the world.    The new space marks the debut of adidas’ stadium retail concept, which is inspired by high school stadiums and celebrates creativity in sport. The store features a tunnel entrance, stands for live-game viewing on big screens, locker room-styled dressing rooms and track and turf sections where customers can try out products.

The new, 45,000-sq.-ft. adidas flagship in New York City is the athletic giant’s largest store in the world — and its most brand immersive.    Sleek and ultra-modern looking, the store marks the debut of adidas’ stadium retail concept, which is inspired by high school stadiums and celebrates creativity in sport. It features a tunnel entrance, high-school reminiscent bleacher stands for live-game viewing on big screens, locker room-styled dressing rooms and track and turf sections where customers can try out products.

Ulta has finished its third quarter with another very impressive set of numbers. Despite lapping some tough comparatives, the pace of growth has quickened with strong uplifts in total and comparable sales, as well as on the bottom line where operating and net income both grew by well over 20%.