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Loyalty Marketing

  • Report: Majority of shoppers feel they ‘know more’ than store associates

    Brick-and-mortar retailers are fighting harder than ever to remain relevant among digitally driven shoppers.   This is not an easy task as 83% of shoppers believe they're more knowledgeable than retail store associates — often due to the online research they conduct before entering a store, according to a new survey from Tulip Retail.   

  • Survey: Mobile wallet adoption has flatlined

    Mobile wallet usage in the United States remains small, and shows no signs of increasing anytime soon.   This was according to “PYMNTS/InfoScout Mobile Payment Adoption,” a new report from PYMNTS.com. The survey, which was conducted in March 2017 among more than 7,655 consumers, said less than one in 20 consumers who have one of the main mobile wallets (Apple Pay, Sam-sung Pay, and Android Pay) use it regularly.   

  • ICSC: Technology and personalization drive the retail experience

    As shoppers demand a streamlined, more personalized shopping experience, retailers are adopting solutions that can draw customers into their stores.   This was revealed in the “ICSC Retail Technology Survey.” The report, which was conducted February 16-19, surveyed 1,022 adults 18 years of age and older.   Consumers of all ages want more access to information — and they expect retailers to respond to this demand.   

  • Survey: Store retailers leaving money on table

    Disappointing shopping experiences are costing brick-and-mortar retailers serious money.   That’s according to the recent TimeTrade State of Retail 2017 survey, whose results suggest that U.S. retail stores left about $150 billion in potential revenue on the table in 2016 by failing to offer shoppers the personalized shopping experiences they want.     

  • Walgreens makes executive moves

    Walgreens Boots Alliance on Friday named two executives to the chief marketing officer and chief merchandising officer positions, promoting Adam Holyk and Joe Hartsig, respectively, to those roles.   Both will assume their new roles as of April 1 and report to Alex Gourlay, co-COO for Walgreens Boots Alliance.  

  • Athletic specialty retailer posts mixed Q4 results

    Hibbett Sports posted fourth-quarter sales that missed predictions, even as earnings were in line with forecasts.   Net sales for the 13-week period ended Jan. 28, increased 0.5% to $246.9 million compared with $245.7 million in the year-ago period.   Same-store decreased 2.2%. Apparel and equipment both experienced declines in comparable store sales, while footwear continued to show stronger sales with a mid-single digit increase.  

  • Sears Hometown and Outlet Stores losses continue in Q4

    Lower sales and store closures widened fourth quarter losses for Sears Hometown and Outlet Stores.   The hardware, appliance and tool retailer reported its net sales for the quarter ended January 28, 2017, decreased $49.4 million, or 9.2%, to $488.9 million compared to fourth quarter 2015. The company blamed the loss on the impact of closed stores (net of new store openings) and a 4.1% decrease in comparable store sales.  

  • HSN steps up its game to engage remote employees

    It’s hard to drive camaraderie among a highly dispersed workforce — but HSN has found a way.   The entertainment and lifestyle retailer reaches 94 million households through 1,700 sales and service agents —most of which remotely work from home. Such a widely dispersed workforce makes it difficult to use conventional tactics to build healthy competitive spirit and camaraderie in group settings. This challenge forced the company to step up its employee engagement game.  
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