Loyalty Marketing

When connecting with retailers, consumers are warming up to more complex and emerging technologies.   Retailers are starting to integrate artificial intelligence (AI) and voice technology into communications with shoppers — and consumers are increasingly receptive. In fact, 79% of shoppers have used text, messenger apps or voice devices, and 74% indicated they have used live chat when shopping.  

Consumers continue to make the majority of their purchases at the physical store. However, their constant connectivity to the cloud through smartphones, laptops, tablets and smart watches — combined with the popularity of e-commerce — is redefining their expectations of the ideal in-store experience. Today, consumers want the same convenience, personalization and simplicity they’ve grown accustomed to online.    

Amazon has evolved into a destination for a variety of categories, and now it’s adding sweets and snacks to this portfolio.    Out of $49 billion in total sales across sweets and snacks in 2016, Amazon rang up $240 million in 2016. And between January-August 2017, the online giant has already grabbed $215 million — a year-over-year (YoY) growth of 42%, according to “Sweets & Snacks: The Amazon Effect,” a report from One Click Retail.  

Rue La La members are getting a new “perk” for their loyalty.   The online fashion retailer is partnering with Dunkin' Donuts in a new mobile marketing program. In a move to bolster the coffee giant’s DD Perks loyalty rewards program, models in Rue La La’s custom-branded, shoppable boutique, "Girl on the Go: Fall Style,” will be touting Dunkin’ Donuts beverages as accessories to their fall looks.  

British supermarket giant Tesco puts a friendlier and more contemporary spin on its hypermarket format at its revamped store in Swansea, Wales.   The new format, developed by Swedish design firm Blink in collaboration with Tesco's in-house team and corporate identity group Wolff Olins, offers innovative digital services, a more personal approach and simplified shopping for different needs. The remodeled store, which opened in June, is delivering a significantly higher profit, according to Blink.    

eBay has made a play to make a name for itself as a luxury shopping destination.    The online merchant is partnering with Spring, a shopping app and website that features 1,500 luxury brands, from Prada, Gucci, and Saint Laurent to David Yurman, Rag & Bone, Mango and Chloe. By featuring the company as a marquee seller, eBay will feature a dedicated Spring storefront where shoppers can find, browse and purchase luxury items curated in one location.  

Office supply retailer Office Depot has tapped a 30-year marketing veteran to lead its marketing efforts.    Office Depot announced that Jerri DeVard has been appointed executive VP and chief marketing officer. She will report directly to Office Depot CEO Gerry Smith.  

A cash-free economy could be here sooner than expected — and American consumers are leading the charge.   Slightly more than half (54%) of consumers in the United States expect to stop using cash for shopping by 2020, according to “Lost in Transaction,” a report from payments provider Paysafe. The study, conducted among 3,038 consumers in the United States, United Kingdom and Canada, examines how cash is merging with digital formats.