Trending Stores: Tesco Extra, Swansea, Wales
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British supermarket giant Tesco puts a friendlier and more contemporary spin on its hypermarket format at its revamped store in Swansea, Wales.
The new format, developed by Swedish design firm Blink in collaboration with Tesco's in-house team and corporate identity group Wolff Olins, offers innovative digital services, a more personal approach and simplified shopping for different needs. The remodeled store, which opened in June, is delivering a significantly higher profit, according to Blink.
Tesco's stores are large — and that isn't changing anytime soon.
But the new format is designed to take the interior from “big, bold and cold" to "big, bold and homely” (or simple and comfortable).
The 89,000-sq.-ft. store is still big and bold on the outside. Inside, it is still big, but the interior is marked by a more human scale, both in its architecture and tone of voice. There is a fresh market at the store center, designed to offer a "feast for the senses." Signage, with many messages in English and Welsh, enhances the more personal feel. The design offers intuitive customer journeys that make different shopping trips more convenient. There is also a community center space is adjacent to the cafe.
The revamped store integrates such omnichannel solutions as click-and-collect, mobile self-scan, in-store interactive screens, and a more convenient shopping experience for customers buying takeout food.
The new format, developed by Swedish design firm Blink in collaboration with Tesco's in-house team and corporate identity group Wolff Olins, offers innovative digital services, a more personal approach and simplified shopping for different needs. The remodeled store, which opened in June, is delivering a significantly higher profit, according to Blink.
Tesco's stores are large — and that isn't changing anytime soon.
But the new format is designed to take the interior from “big, bold and cold" to "big, bold and homely” (or simple and comfortable).
The 89,000-sq.-ft. store is still big and bold on the outside. Inside, it is still big, but the interior is marked by a more human scale, both in its architecture and tone of voice. There is a fresh market at the store center, designed to offer a "feast for the senses." Signage, with many messages in English and Welsh, enhances the more personal feel. The design offers intuitive customer journeys that make different shopping trips more convenient. There is also a community center space is adjacent to the cafe.
The revamped store integrates such omnichannel solutions as click-and-collect, mobile self-scan, in-store interactive screens, and a more convenient shopping experience for customers buying takeout food.