Loyalty Marketing

Macy's is overhauling its loyalty program, putting a new focus on its best customers.   The department store retailer is revamping its Star Rewards program with a tiered rewards system that gives its very best shoppers (those who spend $1,200 or more annually) such perks as free shipping, additional savings and earned points on every purchase.  

Kevin Mansell, chairman, CEO and president of Kohl's, will retire in May 2018 at the end of the company’s annual shareholders meeting. The 35-year Kohl's veteran has served as its chief executive for nearly 10 years.  

American Eagle Outfitters has gone omnichannel with its loyalty program.   The teen apparel retailer announced the launch of AEO Connected, a highly digitized loyalty program for its American Eagle and Aerie customers. Over 16 million current rewards members were immediately converted to AEO Connected.   

Black Friday is still No. 1 when it comes to setting sales records.   Black Friday, which falls on Nov. 24 this year, will be the busiest digital shopping day in U.S. history, exceeding Cyber Monday (Nov. 27) for the second year in a row, according to a report by Salesforce.  

Nearly all shoppers will be shopping a variety of channels this holiday season.   Ninety-six percent of shoppers plan to make a purchase from a retailer who has both a physical and an online presence, with 40% of them buying online and picking up in-store, according to a report by the International Council of Shopping Centers. And 81% of those shoppers plan to make additional purchases when collecting their item(s).  

Visual content has made H&M, Topshop/Topman Forever21 the most successful social media brands in the competitive fast-fashion industry.   This was according to data from visual content performance platform ShareIQ. The analysis digs into the data for the first three quarters of 2017 among the top brands in the fast-fashion category in the United States: H&M, Forever21, Uniqlo, Gap, Old Navy, Topshop/Topman, Zara, Mango and American Apparel.  

If traditional supermarket retailers want to become online destinations for grocery, they need to step up their digital shopping experiences.   In fact, shoppers rated their overall satisfaction ordering food and grocery items online highest with Amazon (4.63 on a five-point scale where five is highest), followed by Walmart (4.41). Supermarkets/food stores trailed behind with a rating of 4.32.  

Amazon is giving Hilton Honors members a new way to redeem their points.    The global hospitality company is joining Amazon’s Shop With Points program, a move that will enable Hilton Honors members to redeem their loyalty points for purchases on Amazon. Hilton is the first hotel brand to join Amazon’s program.