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The omnichannel imperative for manufacturers
Our industry has talked so much about omnichannel that it seems only the “aha” gets our attention anymore. Here’s the problem: Our talk is well ahead of our ability to execute. And execution is what matters.
Omnichannel isn’t sexy. It’s not about “Wow.” It’s about making it easier for people accustomed to an anything-anytime-anywhere world to do business with us. That’s primarily a question of organization, commitment and execution, for manufacturers as well as retailers.
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Sugarfina, Beverly Hills, Calif.
Online premium-candy marketer Sugarfina has opened its first retail location, in Beverly Hills, Calif. The 1,400-sq.-ft. space is designed as a luxury candy boutique, with a large glass skylight and airy bubble chandeliers that hang like clouds in the sky. Sugarfina candy in hundreds of colors line the walls on thin floating shelves — the candy appears to be floating.