-
Brick-and-Mortar Retailers’ Secret Weapon: Conversion Rate Optimization
Given the difficult business conditions so many brick-and-mortar retailers are facing, it’s baffling that conversion rate optimization (CRO) hasn’t become more of a focus if not an obsession. In the online world, CRO has become an industry onto itself, spawning a global community of consultants and service providers, formal methodologies and over a hundred books dedicated to the topic on Amazon alone. There is only one book on brick-and-mortar conversion listed on Amazon. -
eTail East: Warehouse club operator debuts new desktop site
BJ’s Wholesale Club introduced the newest service within its digital transformation. The warehouse club operator launched a new desktop website on Monday. Besides featuring a modern look and feel, the site also supports easier navigation, browsing and shopping.