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Retail sales to reach $4.9 trillion in 2015
New York - Retail sales in the U.S. will reach $4.87 trillion for the full year 2015. According to EMarketer analysis, this represents a 4% increase from 2014.
U.S. retail e-commerce sales will total approximately $350 billion in 2015, up 14% from $305.7 billion the prior year. Despite rapid growth, retail ecommerce will still account for just 7% of total retail sales in the U.S. during the current year, EMarketer estimates.
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Hy-Vee does demos with Interactions
Leading regional supermarket operator Hy-Vee is expanding its relationship with Interactions to provide experiential marketing services.
Interactions says it will engage shoppers through experiential marketing events in 50 store locations in Iowa, Illinois, Kansas and Missouri, with plans to expand to more than 145 stores throughout the year. In addition to planned event services, Interactions will also collaborate with Hy-Vee to develop additional experiential marketing activities, such as new store openings, community events and Hy-Vee branded programs.