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Report: Kmart rebranding select stores to K-Fresh banner

2/19/2015

New York -- The Kmart store in Chillicothe, Ohio, has scaled back its hours and grocery offerings in preparation for its switch from a 24-hour supercenter to the retail chain's new K-Fresh concept, according to a report by the Chillicothe Gazette.



The newspaper reports that the K-Fresh concept has been piloted at two stores, one in suburban Chicago and another in Hawaii.


In addition to the Chillicothe location, Kmart also plans to convert its Uniontown, Pennsylvania, store into a K-Fresh.



The newspaper says the K-Fresh concept boasts a broader selection of grocery items than traditional Kmart stores but less than what Super K store customers have grown accustomed to.


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