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Target aims for a seamless holiday season
Target has an aggressive new plan to lure shoppers this holiday season that includes free shipping on all orders and a new international website.
The plan is part of Target CEO Brian Cornell’s efforts to restructure the company and revamp its digital and in-store offerings. Free shipping starts Nov. 1 and ends Dec. 25.
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There's a new player in TV commerce game
Apple TV reportedly has a formidable new rival in the emerging channel of TV commerce.
According to GeekWire, Amazon is providing direct purchase capabilities through its Fire TV devices, without fanfare. A pilot has been underway for about two weeks, with sources indicating performance so far has exceeded expectations.
The pilot allows Fire TV and Fire TV stick users to directly browse and purchase items including Hershey’s candy, FitBit personal fitness devices, and Mattel toys from banner ads on the TV screen.