Report: Target tests global digital waters
Target Corp. may have shuttered its Canadian stores, but that doesn’t mean the discounter is done with global retailing.
According to the Minneapolis Star-Tribune, Target has expanded a 2014 pilot program that made about 200,000 items available to U.K. customers via eBay to 64 countries. Target is also partnering with international shipping logistics firm Borderfree in a test of a new global e-commerce site, intl.target.com.
Among the countries where the new global site is being tested is Canada, which never had a dedicated Target e-commerce site while the retailer had stores there.
Target CEO Brian J. Cornell announced earlier this year the company would invest $1 billion in supply chain and technology to create a channel-agnostic, customer-focused shopping experience. These pilots demonstrate the scope of that investment does not stop at the U.S. border.