Mass Merchant

By Bruce Schanzer and Jennifer Bitterman

Facing a holiday shopping season in which consumers will be more digitally engaged than ever, Target is partnering with Google to introduce a new mobile experience aimed at driving traffic to its stores.

Bullseye’s Playground is a mobile game experience featuring Target’s bull terrier mascot Bullseye and other characters. In select Target stores, guests will have the opportunity to immerse themselves in Bullseye’s Playground using Google’s new Project Tango Development Tablet, which will transform the store into a 3D winter playground.

By Leela Rao-Kataria

Fort Wayne, Ind. - Vera Bradley has hired industry veteran-and former Saks executive— Harry Cunningham as head of store development, effective December 8, 2014.

Cunningham has nearly 25 years of experience in store design and visual  merchandising. He has been with Saks Fifth Avenue since 2006, most recently as senior VP of store planning, design and visual merchandising.

Prior to that, he held various visual merchandising roles of increasing responsibility with Liz Claiborne, Saks Department Store Group and Dillard's.

San Luis Obispo, Calif. - Omnichannel retailers that provide cross-channel offers to their customers are the big winners emerging from this year’s “Cyber Week.” Data from Shopatron shows that forcing customers into buying frenzies on specific days is losing favor, and that retailers who focus on meeting cross-channel consumer demand with ever increasing levels of service are realizing the benefits.

Bridgeport, Connecticut - A major Northeastern waterfront project has achieved lift-off. Bridgeport Landing Development, a subsidiary of The RCI Group, announced that it has completed the $15-million Phase I infrastructure improvements at its mixed-use Steelpointe Harbor project in Southern Fairfield County Connecticut and it has begun going vertical.  

Houston - JLL has appointed Naveen Jaggi as president of JLL Americas Retail Brokerage. Jaggi comes to JLL from CBRE, where he was a senior managing director of Retail Services.

In his new role at JLL, Jaggi will oversee more than 100 brokers, spanning 25 major markets, who serve the firm’s 500 retail owner and occupier clients. Jaggi is also tasked with creating deeper integration, collaboration and consistency across the Americas retail platform and globally.

Minneapolis – Target Corp. has reportedly failed in its attempt to dismiss a lawsuit filed by banks in federal court in Minneapolis. According to Reuters, the banks are seeking compensation in the millions of dollars for reimbursing consumers for fraudulent charges and issuing new payment cards in connection with the November 2013 security breach at Target.