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L.L. Bean takes top 2013 online customer experience ranking
Chicago — L.L. Bean has been ranked number one in online customer experience. The E-tailing Group 2013 Customer Experience Index, based on a mystery shopping study conducted during the fourth quarter of 2013, awarded L.L. Bean a top score of 88.75, followed by HSN at 87.25.
Other retailers scoring higher than 80 included Office Depot, Overstock, Amazon, Wal-Mart, Sears, Abt, Target, and Dick’s Sporting Goods. Average score in 2013 was 71.06, up from 69.3 in 2012. Repeat winners from 2012 included Amazon and Office Depot.
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The Buckle taps new EVP of stores
The Buckle has promoted Kari G. Smith to the newly created position of EVP of stores. In her new role, Smith will continue to provide leadership related to all aspects of the in-store shopping experience, including the education and development of the company’s sales team.