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Manscaping goes mainstream and retailers are on top of trend
Retailers are enjoying solid sales of male grooming aids this holiday season, according to NPD.
Men’s grooming products are perennially popular holiday items because they provide a convenient gift-giving solution, but this trend is even more evident this year based on NPD’s findings.
Men’s grooming appliances include men’s electric shavers, facial trimmers, home hair clippers, pen trimmers, body groomers and nose/ear trimmers.