eCommerce

MENOMONEE FALLS, Wis. — Olympic gold medalists Dara Torres (swimming), Mia Hamm (soccer) and Lindsey Vonn (skiing) will star in Kohl's latest marketing campaign. Debuting on March 19, the new campaign titled “Shop to Win,” follows each of the three female athletes as they experience Kohl’s extensive fashion assortment, world-class brands and incredible value, the company said in a press release. It is the first time Kohl’s has used Olympic athletes in its marketing efforts.

Seattle -- Amazon.com on Monday announced it has agreed to buy Kiva Systems Inc. for $775 million in cash. Kiva is a manufacturer of automation technology for fulfillment centers, and is best known for its mobile- robotic technology and sophisticated control software.

Seattle -- Online diamond and fine jewelry retailer Blue Nile announced the appointment of Harvey Kanter as CEO and president, effective March 30. Kanter will also be appointed to Blue Nile's board of directors, effective March 30.

Prior to joining Blue Nile, Kanter served as president and chief executive of Moosejaw Mountaineering and Backcountry Travel, a multichannel retailer of premium outdoor apparel and gear. Before Moosejaw, he served as executive VP and managing director of Michaels Stores.

Toronto -- Sears Financial has launched an online points redemption system for its five million plus card members, making it one of the first major retail loyalty programs in Canada to do so.

Zara, part of Spain’s Inditex Group, has opened its biggest U.S. location, a 32,000-sq.-ft., three-level flagship on a primo stretch of Manhattan real estate: Fifth Avenue at 52nd Street. The store is part of a 90,000-sq.-ft. retail condominium that also houses Hollister and Uniqlo flagships.

Seattle -- Starbucks Corp. opened its first-ever juice bar under its newest banner, Evolution Fresh. The shop, which also features wraps, soups, salads and vegetarian items, is located in Bellevue, Wash.

Starbucks purchased the Evolution Fresh juice brand in November for $30 million. The coffee giant plans to roll out Evolution Fresh juices to its coffee shops later this year.

By Tim Callan, timcallan.blogspot.com

With store closures and falling revenue threatening major retail chains, maximizing store productivity is more important than ever before. While it’s been proven for many years that website analytics can drive dramatic improvement in online retail environments, so far most brick-and-mortar retailers are engaged in only rudimentary measurement.

Austin, Texas -- Target Corp., Costco Wholesale Corp., Safeway, Gap Inc. and Whole Foods Market are among 15 retailers recognized on the Ethisphere Institute's 2012 "World's Most Ethical Companies" list. The other retailers honored were Starbucks Coffee Co., Patagonia, Wegmans, Marks and Spencer, Best Buy, eBay, Timberland, Office Max, Petco, and Ten Thousand Villages.

New York -- During the 2011 holiday season, the top retail apps and websites combined — Amazon, Best Buy, eBay, Target and Walmart — reached nearly 60 % of smartphone owners, according to Nielsen.

“The majority of smartphone owners used their devices for shopping this past holiday season,” said John Burbank, president of strategic initiatives at Nielsen. “Mobile shopping has reached scale and is only going to grow as smartphone penetration continues to rise.”

St. Louis -- Panera Bread Co. announced that founder and executive chairman, Ron Shaich, and president and CEO, Bill Moreton, will become co-CEOs, effective immediately.

The announcement formalizes a relationship that has evolved over the last year and is a reflection of the way in which Shaich and Moreton have been operating as partners, the company said.

Each individual's formal title will be as follows: Ron Shaich, chairman of the board and co-CEO; Bill Moreton, president and co-CEO.