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PROMISE FULFILLED
Front-end omnichannel success relies on back-end fulfillment
The front-end promise of omnichannel retail cannot be delivered without investment in back-end technology and processes that allow fulfillment of orders across multiple channels. Retailers must eliminate internal silos and obtain real-time awareness of their full inventory.
Omnichannel fulfillment is a difficult, but not impossible, task. -
Feature: Adagio Teas takes the paper out of promotions
Elmwood Park, N.J. – Traditionally, when something is printed on paper, it is considered more valuable and “real.” But for Adagio Teas, an omnichannel specialty retailer of gourmet tea, digital promotions are the most reliable.
“As an online vendor, we are sensitive to the effectiveness of promotions,” Michael Cramer, founder and CEO of Adagio Teas, said during an exclusive interview with Chain Store Age. Adagio Teas operates three stores in the Chicago area as well as a global e-commerce site.

