Deeper Dive: Customer engagement at Guildford Town Centre

New York - Customer engagement is becoming an ever trickier proposition. Thanks to increasing connectivity and functionality of mobile and wearable devices, today’s consumers can enter an intensely personalized, stimulating and informationally rich virtual environment at a moment’s notice. Enticing them with omnichannel promotions is no easy task.



However, Canadian shopping center Guildford Town Center is working around this barrier by reaching out in as many ways as possible. Working with 3 Tier Logic, Guildford Town Centre is using receipts, kiosks, and social media networks to touch customers anywhere they may be. The shopping center is also broadening its quantitative and qualitative ROI potential by pursuing multiple goals, such as increased foot traffic, brand evangelization, and collection of personal consumer data.



This type of omnifaceted omnichannel marketing effort will most likely become the norm as retailers strive to stand out in an increasingly crowded field of virtual promotion and engagement.