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IBM: Holiday online sales surge 13.9%
Armonk, N.Y. – It was a very happy holiday for online and mobile retailers in 2014. According to IBM Digital Analytics Benchmark data for the 2014 holiday period (Nov. 1 - Dec. 31), online sales surged, as did mobile sales and traffic.
Online sales were up 13.9% from the same period in 2013. Mobile traffic accounted for 45% of all online traffic for the 2014 holiday season, an increase of 25.5% year-over-year. Mobile sales accounted for 22.6% of all online sales for the 2014 holiday season, an increase of 27.2% year-over-year.
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Online returns set to surge in New Year
Retailers set more online sales records this holiday season and that means UPS will be busy in early January.
UPS is projecting its highest volume for return activity will be Jan. 6 when the carrier expects consumers will ship more than 800,000 packages back to retailers and merchants. By the end of the first full week of January, return volume is expected to total roughly four million packages.