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How Amazon wages price war with Walmart
Retailers interested in fine-tuning their digital pricing strategies may want to look at a new index called the Price Perception Index.
The index, created by e-commerce startup Bommerang Commerce, measures how retailers optimize prices to attract buyers, compete with other retailers and build their business on a mix of profit margins and volume.
The first Price Perception Index looks at the complex competition between Amazon.com and Walmart.com.