QVC names executive VP of commerce platforms
West Chester, Penn. –- QVC Inc. has promoted Mary Campbell to the position of executive VP, US commerce platforms. Sheis responsible for guiding the strategic direction of the company's TV, web, mobile, tablet and social while translating the QVC brand across all platforms to drive customer engagement and e-commerce sales.
Since joining QVC in 1991, Campbell has held leadership roles across the business, including merchandising, planning and commerce platforms.