eCommerce

New York - ATGStores.com, an independent, wholly owned subsidiary of Lowe’s, has increased conversions by 14% with customized product videos from Treepodia. This represents a 5.5 times ROI based on the increase in sales.

ATGStores.com carries a selection of lighting, furniture, hardware, plumbing and home décor. The retailer had created its own “how-to-videos” to help customers with their own projects but wanted to create product videos on a large scale.

Online, as in stores, conversion is king when it comes to driving top line sales, which is why digital marketing services firm eClerx has developed a conversion rate optimization (CRO) solution that addresses online retailers’ most pressing problem.

New York -- Target chief Brian Cornell talks to CNBC's Jim Cramer about what the company is doing to turn its business around. What else does Target have up its sleeve and how will it keep the momentum going?

Duluth, Georgia -- NCR announced that California-based apparel retailer M. Fredric is enhancing its retail point-of-sale (POS) and inventory management systems with NCR Counterpoint.

The solution provides M. Fredric with a single retail management software platform to closely track purchases and inventory levels in real-time across its nine brick-and-mortar locations and e-commerce store. By providing real-time sales data, NCR Counterpoint will enable M. Fredric to benefit from increased visibility for stock purchasing decisions.

Dodgeville, Wis. -- Lands' End has launched a new microsite on its website that will allow customers to shop stylized product from key assortments of men, women, and kids. Zanna Roberts Rassi, senior fashion editor for Marie Claire and longtime fashion stylist, has been named as the first guest editor to curate five summer collections of her Lands' End favorites.

As more retailers increase their sponsorship of gay pride events, Macy's is investing in LGBTQ Pride Month with an exclusive offering of in-store events, parades, commemorative advertising and promotions.

Dollar Tree has agreed to sell 330 of its stores to the private-equity firm Sycamore Partners in order to get regulatory approval for its $8.5 billion purchase of Family Dollar.

Sycamore Partners intends to operate the 330 stores, which represent approximately $45.5 million of operating income for Family Dollar, under the Dollar Express banner.

GOODLETTSVILLE, Tenn. -- Dollar General on Saturday hit another milestone, opening its 12,000th store in the small town of Juliette, Georgia.