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Survey highlights role of mobile in in-store shopping
New York -- Consumers worldwide are increasingly using multi-platform devices, especially mobile, to enhance their in-store shopping experience, according to a study by global digital and technology agency DigitasLBi.
In the study, "Connected Commerce: A Snapshot of the Modern Shopper,” 71% of Americans say that using a mobile phone while shopping inside a store could affect their buying decisions.
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Office Depot names another new leader
Veteran retail operations executive Troy Rice has joined Office Depot as EVP of retail as the company continues to build out its senior leadership team in the wake of its merger with OfficeMax.
Rice spent the past eight years with Toys “R” Us, most recently serving as EVP fo stores and services. Prior that he spent 16 years with The Home Depot and served as president of the retailer’s $24 billion northern division at the time of his departure.