-
Hot Topic pays 122% premium to acquire Geeknet
Declining sales and mounting losses at online retailer Geeknet weren’t enough to deter Hot Topic from paying a steep price to acquire the retailer of products designed to appeal to the geek in everyone.
Los Angeles-based Hot Topic, operator of 650 specialty stores, entered into an agreement with Fairfax, Va.-based Geeknet to acquire the company for $17.50 a share, a 122% premium above Geeknet’s closing share price of $7.90 on Friday, May 22.
-
Boohoo refines marketing with Visual IQ
Manchester, U.K. - Global online fashion retailer Boohoo has selected cross-channel marketing attribution software company Visual IQ, to provide marketing attribution management solutions across TV and digital channels in support of its 2015 growth initiatives. Boohoo leverages a number of traditional, digital and mobile channels to connect with consumers.

