Alibaba overtakes Amazon as ‘most valuable’ global retail brand

London -- The most valuable retail brand in the world lacks physical stores. At least that’s according to the tenth annual BrandZTM Top 100 Most Valuable Global Brands ranking, released by WPP and Millward Brown. Chinese online giant Alibaba took the top spot of the retail, with a brand value of $66.4 billion, overtaking Amazon, at $62.3 billion.



Wal-Mart Stores, no.3 in the retail ranking, is worth $35.2 billion. Rounding out the top five: The Home Depot, $27.7 billion, and Ikea, at $17 billion. (The BrandZ ranking measures consumer brand perception along with financial data to calculate brand value.)



Discount retailers, with their value and quality offers have shown strong growth in recent years, the report noted. Aldi (no.8), grew its brand by 22% to $11.7 billion and Lidl (No.20), was up 27% to $6.0 billion. The major supermarkets no longer dominate the retail ranking.



Among apparel brands, Nike remained the most valuable apparel brand in the world, increasing 21% to a brand value of $29.7 billion, followed by Zara, at $22 billion, and H&M, at $13.8 billion.



The BrandZ ranking measures consumer brand perception along with financial data to calculate brand value.



Here are BrandZ’s Top 20 Most Valuable Retail Brands 2015:



1. Alibaba

2. Amazon

3. Wal-Mart Stores

4. The Home Depot

5. Ikea

6. e-Bay

7. Woolworths

8. Aldi

9. Costco Wholesale Corp.

10. Lowe’s

11. CVS

12. Tesco

13. Walgreens

14. Target

15. Carrefour

16. JD.com

17. 7-Eleven

18. Macy’s

19. Whole Foods Market

20. Lidl



The full global and retail ranking is available from Millwardbrown.com/brandz.