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10 trends to drive the holiday shopping season
For the 2015 holiday shopping season, the dollar figure forecast on consumer spend is less relevant for retailers, according to PwC's 2015 Holiday Outlook. Rather, a deeper understanding of the complex retail landscape and the focus on building long-term shopper relationships is how retailers will define success this year.
PwC outlines 10 big trends that are expected to drive the 2015 holiday shopping season:

