1-800-Flowers net loss continues in Q1

Carle Place, N.Y. –- 1-800-Flowers.com reported a net loss of $4.58 million for the first quarter of fiscal 2015, a slight improvement from the $4.64 million net loss reported in the same quarter a year earlier. Expenses drove the company’s net loss.



Revenues fared better, growing 3% to $126.7 million from $123.05 million. The company said that the revenue growth for the quarter--traditionally its smallest due to the lack of gifting holidays during the summer months--was driven by its consumer floral segment and its gourmet foods and gift baskets segment. The combined growth in these categories more than offset the slightly lower revenues in the company’s BloomNet segment.



“The top and bottom-line improvements we achieved in our fiscal first quarter reflected several positive trends that, we believe, bode well for the important, upcoming holiday season and for the year,” said Jim McCann, CEO 1-800-Flowers.com. “In our 1-800-Flowers.com consumer floral segment, we saw continued revenue growth as well as improved contribution margin as we continue to expand our leadership position by focusing on truly original product designs and innovative marketing programs that help set us apart from the discount-focused competition.”



McCann said the company expects to build on the positive trends it is seeing in its businesses during the upcoming holiday season, particularly in its gourmet foods and gift baskets segment where it recently added the Harry & David brand. 1-800-Flowers anticipates generating total net revenues from continuing operations in excess of $1.1 billion for fiscal 2015, with roughly half generated in the current second quarter ending Dec. 28.