Report: Former Target marketing guru to help Walmart marketing

Former Target CMO Michael Francis will reportedly serve as a marketing consultant at Walmart when the retailer’s current CMO steps down.



The Wall Street Journal reported that Stephen Quinn will retire as executive VP and CMO in January after spending nearly a decade at the Walmart. Francis, who spent 27 years with Target, is expected to join Walmart to initiate a broad marketing revamp and work closely with Quinn’s successor, The Journal said, citing a person it said was familiar with the situation.



Francis left Target and briefly held a senior leadership role at J.C. Penney before spending the past three years as the chief global brand officer at DreamWorks Animation SKG.



To read the Wall Street Journal story click here.