Vera Bradley adds e-commerce expertise to board

Vera Bradley is adding some deep e-commerce experience from Best Buy to its board of directors.



Kelley has e-commerce, marketing, and strategic planning experience and has served as president, e-commerce for Best Buy since 2014. Prior to joining Best Buy, Kelley served as senior VP, e-commerce for Chico's FAS and held the posts of VP of retail real estate and marketing and VP of e-commerce for L.L. Bean.



"We are so pleased that Mary Lou Kelley has joined our board of directors," said Robert Wallstrom, CEO of Vera Bradley. "Her vast omnichannel experience, counsel, and insight will be invaluable as we continue to transform our business, which includes elevating our marketing efforts and growing our own Verabradley.com digital flagship."



Previously, she also held key marketing positions with Ashford.com and Ben & Jerry's and was an engagement manager at McKinsey and Company. Kelley holds a BA in Economics from Boston College and earned a MBA from the University of Virginia Colgate Darden Graduate School of Business.