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Simplification Can Help Retailers Adapt to the Mobile Movement
The story of the “mobile first” generation isn’t a new one. Retailers have been told for years that mobile should be at the forefront of business strategy in order to meet consumers’ evolving expectations.
Yet, there appears be a disconnect between existing mobile experiences and consumer sentiment.
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Salesforce becomes e-commerce power with Demandware purchase
The e-commerce landscape just shifted with the announcement Salesforce will purchase Demandware for $2.8 billion.
Demandware’s recently enhanced flagship Commerce Cloud platform is one of the leading e-commerce solutions on the market. Notable retail Demandware users include Lands’ End, Marks & Spencer, Urban Decay, and True Religion. According to figures released by IHL in December 2015, Demandware is the number two retail SaaS company by installed revenue, trailing only Microsoft.

