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Survey: What social platform influences back-to-school shoppers?
The current school year is just ending, but consumers are already looking ahead to the fall.
According to a new survey of 300 U.S. adults who plan on leading their families’ back-to-school shopping efforts from social engagement firm CrowdTap, blogs and social media conversations rival traditional advertising formats (e.g. magazine circulars and TV ads) when it comes to what drives back-to-school purchases.
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CEO Spotlight: Chris Rowland, Pet Supplies Plus
For Pet Supplies Plus, it’s all about convenience and service. The third-largest specialty player in a fast-growing business that has proven resilient even in hard times, the privately held retailer has found a sweet spot amid bigger box competitors with its friendly neighborhood-store positioning.

