eCommerce

St. Louis -- One of St. Louis’ oldest public companies and one of the nation’s most diverse footwear companies, Brown Shoe Company, is putting a new foot forward and changing its name to “Caleres,” a Latin word that means “passionate, to glow.” The Brown name, however, will live on in a new men’s footwear business called Brown Shoe Bootmakers that the company plans to launch in 2016.

Shares of Etsy enjoyed a meteoric rise during their first day of trading on April 16, closing at $30 a share after shares in the initial public offering were priced at $16.

Merchandising and marketing concepts such as shoppable videos, digitized stores and social campaigns on Instagram and Twitter were alien ideas to retailers just a few years ago. Not anymore, according to Tom Ebling, CEO of cloud-based e-commerce solutions provider Demandware, who has a unique perspective on what it means to be a “connected brand.”

Fort Wayne, Ind. - Do it Best Corp., a hardware, lumber and building materials cooperative with 3,800 member-owned locations worldwide, has re-launched its ecommerce site on the WebLinc platform.

In addition, the company is unveiling a phased approach to re-launching individual member sites which will enable them to maintain their distinct, customer-facing identities while being integrated and powered by the same sophisticated commerce platform.

Brooklyn, N.Y. – Etsy Inc., the online marketplace for handmade arts, crafts and clothing, has gone public with a bang. Shares opened on Thursday at $31 a share, almost twice their initial public offering price. As of April 16, Etsy is trading on the NASDAQ stock exchange under the ticker symbol “ETSY.”

After the offering, the total number of shares outstanding will be 110.9 million. Based on the opening price, Etsy is valued at over $3.7 billion.

Vancouver, Wash. – Papa Murphy’s Holdings Inc. has appointed Jean M. Birch, Rob Weisberg and Jeffrey B. Welch as independent members of its board of directors, effective April 15, 2015. The appointments replace both Thomas H. Lee and Achi Yaffe, who have resigned from the board, as well as increase the board size by one seat.

New York - Saks Fifth Avenue has named Tracy Margolies as chief merchant, effective May 11, 2015. Margolies will drive the strategic direction and performance of all buying activities for Saks, and will report to Marc Metrick, president of Saks Fifth Avenue.

Margolies rejoins Saks Fifth Avenue after serving as senior VP and general merchandise manager, beauty, contemporary 5F, footwear and handbags at Bergdorf Goodman. Previously, Margolies spent seven years at Saks as VP, division merchandise manager, women's footwear.

Deerfield, Ill. - Walgreens Boots Alliance is ahead of schedule in its synergy efforts since Walgreens and Boots officially merged in December 2014. At its 2015 Analyst Day in New York City, the retailer’s leadership team outlined plans to support the customer experience in its Retail Pharmacy USA division with investments in key operational efficiencies such as IT systems, modernizing pharmacies and investing in customer care.

Physical expansion remains the primary growth driver of many a U.S. retailer, but the likes of Alibaba and rival JD.com are allowing U.S. retailers and brands to tap the Chinese market without the aggravation and financial uncertainty associated with establishing a physical presence.

Tracy Margolies has returned to Saks Fifth Avenue to leading the department store retailer’s merchandising efforts.

Margolies is no stranger to the Saks organization or upscale department store retailing. She spent the past two and a half years as a senior vice president and general merchandise manager at Bergdorf Goodman.