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Online jeweler expanding in brick-and-mortar
Blue Nile jumped into the physical space last summer with a store at Roosevelt Field mall in Garden City, New York, but it’s not stopping there. The online jeweler has opened two additional locations, at Tysons Corner Center mall in Fairfax County, Virginia, and at The Westchester mall in White Plains, New York. Blue Nile will open a fourth store later this summer, at the Washington Square mall in Portland, Oregon.
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Digitizing the Storefront: Brick-and-mortar as the catalyst for omnichannel retail
For the retail industry, the storefront has taken on an entirely new meaning. The brick-and-mortar store is no longer the end-all-be-all in retailing, but the hub or pivotal point for a much larger movement – omnichannel retailing. Currently, traditional retailers compete for everything from having enough shelf-space, to engaging customers and bringing them into their physical store to make the final sale.
