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Amazon Prime Day starts with some hiccups
Online checkout problems are indicative of heavy e-commerce traffic, but still were not what Amazon.com hoped to see in the first hours of Prime Day. According to multiple media reports, a glitch was causing problems for some U.S. and U.K. consumers attempting to check out their Amazon purchases the morning of Tuesday, July 12. Numerous shoppers tweeted their frustrations using hashtags such as #PrimeDay and #PrimeDayFail. A sampling of tweet complaints includes: -
Prime Day Update: Best-sellers and positive buzz take center stage
While Amazon Prime Day got off to a bit of a rocky start, performance appears to be improving as the day goes on. According to analysis from Clavis Insight, consumer electronics is the most popular category among Prime Day “spotlight deals,” promoted at the top of the page as especially in-demand items. As of 10 a.m. ET Amazon had run 21 spotlight deals, almost half of which were consumer electronics. At the same on the 2015 edition of Prime Day, Amazon had only posted 10 spotlight deals.