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Lucky Brand rock revival set for 2016
A strong roster of rock icons is coming to Lucky Brand stores and wholesale customers thanks to a licensing deal with Epic Rights.
Lucky Brand will create a new line of tops and headwear that feature artists represented by Epic Rights including KISS, Journey, Def Leppard, Billy Idol, The Doobie Brothers, Jefferson Airplane and CBGB. The apparel will be sold exclusively at Lucky Brand retail and wholesale locations nationwide and online beginning in spring 2016.
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Study: Mobile presence boosts customer awareness
Woody Allen famously said 80% of success is showing up, and that saying may well apply to mobile retailing. According to a new study from Google, “Micro-moments: Your Guide to Winning the Shift to Mobile,” 51% of smartphone users have discovered a new company or product when conducting research.
In addition, showing up in mobile search ad results can increase unaided brand awareness 46%. And one in three smartphone users have purchased from a company or brand other than the one they intended because of information provided in the moment they needed it.

