eCommerce

Three different centers, three different owner/managers, three different recipes for shaping open-air centers to local tastes

Chris Ressa does not put a lot of stock in the word “experiential.” Though it’s become a companion to the word “retail” in the real estate industry, DLC Management Corp.’s senior VP of leasing finds it not up to the task of describing what’s too often missing at shopping venues.

I’ve seen the future of retail. And it’s not all online, not by a long shot.

First, let’s deal with the elephant in the room. Yes, traditional brick-and-mortar retailers are confronted with challenges on multiple fronts. Adapting stores to accommodate today’s digitally savvy and demanding customers is no easy feat.

Main Street Promenade

Location: Naperville, Ill.

Size: About 182,000 sq. ft.

Owner: Retail Properties of America Inc.

Key tenants: Anthropologie, J.Crew, Soft Surroundings, Ann Taylor Loft, Sur La Table, White House Black Market, and Hugo’s Frog Bar & Fish House

Status: Open and operating, but includes a vacant parcel that has approval for future development of up to 62,000 sq. ft. of mixed-use space

Large-format experiential stores focus on customer experience, convenience

At a time when many retailers are cutting back on brick-and-mortar investments to focus on e-commerce, a few notable ones are taking the opposite approach. They are launching large-format experiential stores to immerse customers in the full brand experience and offer items in each product category, from couches to dresses.

Women’s apparel retailer J.Jill is returning to the public arena after more than a decade of private ownership.   The retailer on Monday said it has launched an initial public offering of 11.67 million shares. The IPO is expected to have a price range of between $14.00 and $16.00 per share.   J.Jill has been approved to list its common stock on the New York Stock Exchange under the ticker “JILL.”  

A week after bringing in advisers to determine how to return the chain to profitability, Hhgregg is preparing to file Chapter 11.  

Macerich, Simon, and Westfield have all signed on for a new service that accepts returns of online purchases at their malls as a way to win a bigger share of Web-shopper’s dollars at their properties.  

The world’s largest brick-and-mortar retailer, Walmart, has eliminated the membership fee on its two-day shipping program ShippingPass – its strongest response yet to the growing dominance of Amazon Prime (which is not estimated to 65 million members worldwide).