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Study: Mobile click-to-open rates slipped in 2016
Retailers are increasingly relying on mobility for customer engagement, however their marketing strategies are lagging. The fourth quarter 2016 marked the first time mobile engagement has trended down as the mobile click-to-open (CTO) rate declined by 12.6% quarter-over-quarter, and 14.4% year-over-year, according “Q4 2016 Email Benchmark Report: The Mobile Engagement Shift,” from Yes Lifecycle Marketing. -
Report: Majority of consumers use mobile to shop
The increasing use of smartphones has drastically impacted the consumer's path to purchase — and the momentum continues. Most online U.S. consumers (60%) now use mobile technology for shopping, and two thirds (67%) searched online for additional product information, according to “The Consumer Technology Association's (CTA) Path to Purchase Using Mobile Devices Market Research report.”

