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Prime Day Update: Best-sellers and positive buzz take center stage
While Amazon Prime Day got off to a bit of a rocky start, performance appears to be improving as the day goes on. According to analysis from Clavis Insight, consumer electronics is the most popular category among Prime Day “spotlight deals,” promoted at the top of the page as especially in-demand items. As of 10 a.m. ET Amazon had run 21 spotlight deals, almost half of which were consumer electronics. At the same on the 2015 edition of Prime Day, Amazon had only posted 10 spotlight deals.