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Ross Stores opens 37 locations, plans 95 new stores
Dublin, Calif. -- Ross Stores recently opened a total of 30 Ross Dress for Less and seven DD’s Discounts stores in 14 different states. These openings are part of the off-price retailer's 2014 expansion plans for about 95 new stores, which will include continuing to build presence in existing markets and grow in the newer markets initially entered in 2011.
Ross believes that long-term expansion opportunities include 2,000 Ross Dress for Less stores and 500 DD’s Discounts stores.
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What loyalty looks like in 2014
With Amazon’s customer retention rate hovering north of 90%, customer loyalty initiatives are understandably at the top of every retail CMO’s to-do list. Of course, it’s harder these days to find room in consumers’ wallets for another membership card, what with American households belonging to an average of 22 loyalty programs, according to the loyalty research unit Colloquy. But Colloquy also found that each household’s activity was concentrated on fewer than half that number of programs.