Irish value fashion brand continues U.S. expansion

A brand known for its low, low prices and high volume has opened its fifth U.S. store.



Primark has opened at PREIT’s Willow Grove Park Mall in the Philadelphia suburb of Willow Grove, Pennsylvania. This is the second Primark location in the Philadelphia region. The store occupies 58,300 sq. ft. of space previously occupied by Sears on the second and third floors of the southwest side of the mall. It features 59 fitting rooms and 47 registers, recharge areas, as well as a fashion "trend room.”



Primark, a subsidiary of Associated British Foods, sells a wide range of merchandise, including womenswear, menswear, children’s apparel, home goods and beauty products. It operates more than 300 stores.



“Retailers like Primark, delivering fashion and value that is limited to the brick-and-mortar format, are in high demand in today’s retail environment, meeting the evolving needs of consumers,” said Joseph F. Coradino, CEO of PREIT, which owns and operates over 25 million square feet of retail space in the eastern half of the United States. "New anchors, along with a unique roster of retailers, diverse dining, entertainment and experiential offerings are the keys to success in today’s mall setting.”



Over the past several years, PREIT has focused on strategic anchor redevelopment, enhancing its portfolio quality with the addition of niche retailers and “retailtainment” offerings. Earlier this year, the company executed a lease to bring Dick’s Sporting Goods and Field & Stream to its Viewmont Mall in Scranton, Pennsylvania, as well as Round 1 Entertainment – offering billiards, ping pong and bowling – at its Exton Square Mall.



Additionally, the company announced the development of a LegoLand Discovery Center at the Plymouth Meeting Mall, marking one of nine locations in the country and the only one in the state.