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Exclusive: Forever 21 turns Instagram into shopping tool
Los Angeles - Forever 21 Inc.’s social strategy has always been to mix compelling and creative branding with the ability to directly purchase items. Working with Philadelphia-based visual social media marketing company Curalate, the fast-fashion retailer has taken that strategy to new heights by allowing customers to buy goods from its Instagram page.
“Curalate helped us turn what was a purely branding tool into a revenue driver,” said Mario Moreno, global social media manager marketing, Forever 21, Los Angeles.
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Study: Credit card spending grows
Carpinteria, Calif. – America’s love affair with credit cards continues heating up. According to The Nilson Report, purchase volume at merchants for general purpose-type consumer and commercial credit, debit, and prepaid cards issued in the U.S. totaled $4.91 trillion in 2014, up 8.4% from 2013.
Credit cards increased their market share in purchase volume compared to debit and prepaid cards to 53.59% in 2014, up from 52.95% in 2013.