Kate Spade New York looks to personalize online fit with True Fit

New York -- The Kate Spade New York brand has entered into a partnership with True Fit, a fit personalization service, to provide personalized fit and size recommendations for the brand’s apparel and footwear on Katespade.com.



The site will also feature True Fit’s new shoe user experience that delivers accurate fit ratings and size recommendations to consumers while also communicating the nuance of each shoe style.



“We view the Kate Spade New York e-commerce site as our ultimate global flagship and we are always refining our approach to offer the best customer experience,” said Mary Beech, executive VP and chief marketing officer of Kate Spade & Company. “Incorporating True Fit’s technology allows us to enhance and personalize our customer’s online shopping experience.”



True Fit partners with more than 2,000 brands and retailers to create the world’s largest collection of apparel, footwear and consumer fit data. Offering a simple user experience, the True Fit technology applies this data to offer consumers accurate fit advice that is based on both technical design specs as well as consumer feedback about fit.