Direct To Consumer (DTC)

NEW YORK — Shopping online for high fashion at low prices is a popular activity for fashionistas, and now one of the more iconic brands has jumped on the trend. Style seekers who can't make it to New York City to shop Barneys New York's famous warehouse sale will soon have a new way to get their fashion fix.

The Hab brings new energy and excitement to one of retailing’s most staid categories: sewing machines and related accessories.
 
Click here to see how they do it.

New York -- Australian import Lorna Jane will open the largest store in its U.S. portfolio, a 3,000-sq.-ft. unit in San Francisco, in February.
 
The retailer, which specializes in fashionable yoga clothing, opened 10 stores in Southern California in 2012, and is now expanding into the Bay Area. Lorna Jane is also looking at locations in Corte Madera, San Jose, Palo Alto and Walnut Creek, as it looks to open 15 more stores by the end of this year, the report said.

INDIANAPOLIS — Lackluster performance in the video space ontinues to impact Hhgregg's sales and earnings results, causing the retailer to focus on more lucrative categories.

The electronics retailer reported net income of $17.4 million, or 51 cents per diluted share, for the third quarter ended Dec. 31, 2012, compared with net income of $22.5 million, or 60 cents per diluted share, for the comparable prior year period. 

New York -- Barneys New York said Thursday it will launch its off-price website Barneyswarehouse.com on Monday, following a two-week pilot in August. Merchandise on the warehouse site will be past-season sale items at discounts of up to 75% off retail, and will be used along with its brick-and-mortar outlets for liquidation.

Clearwater, Fla. -- Boat retailer MarineMax reported Tuesday a loss of $4.16 million for the quarter ended Dec. 31, narrowed from a loss of $4.21 million in the year-ago period.

Revenue grew 8% to $99.1 million and same-store sales increased more than 8%.

BOSTON — Private sale site, Rue La La, has appointed Darlene Daggett as a president overseeing merchandising, programming and member experience. Daggett will report to Ben Fischman, founder and CEO of Rue La La and be headquartered in the Boston and New York offices.

Daggett's background includes 18 years at QVC Inc., one of the world's largest e-commerce retailers. In her most recent role, as president of QVC U.S. Commerce, she was responsible for merchandising, planning, broadcasting and new business development.

Pittsburgh -- American Eagle Outfitters announced plans to open a series of vertically owned and operated-stores in Mexico, with the first location set to open on February 20, 2013, in Mexico City.
   
The store will be located in the Perisur’s shopping center, a mall located in the south part of Mexico City. Each AEO store will include an Aerie presence either in shop-in-shop or side-by-side form.