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Deeper Dive: Amazon tip toes into brick-and-mortar
Amazon once again takes the lead in disruptive news with reports it will open its first-ever physical store in New York City on West 34th Street, across from the Empire State Building and down the street from the iconic Macy’s flagship store. Even more than for its impressive location, the store is notable as the ultimate symbol of the continuing primacy of brick-and-mortar in the omnichannel environment.
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Online urgency comes to Amazon Prime
Amazon has sweetened the value proposition for its Prime members this holiday season by offering a 30 minute head start on select Lightning Deals on Amazon.com and daily sales events at MyHabit.com.
The early access deals feature is the latest enhancement to Amazon’s Prime membership which is best known for providing free two day shipping to members who pay a $99 annual fee. The feature brings elements of the competitive shopping behavior to Amazon by creating a sense of urgency to make purchases before the goods are gone.