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Destination Maternity sales disappoint in Q4
Philadelphia – Net sales at Destination Maternity Corp. dropped 5% to $122 million in the fourth quarter of fiscal 2014, from $128.3 million the same quarter a year earlier. Same-store sales, including Internet sales, declined 5%.
Net sales declined primarily from the decrease in same-store sales and decreased sales related to the company's continued efforts to close underperforming stores. Sales results were below previously released guidance.
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Avon revamps website
As part of its digital strategy, Avon has revamped its website.
"The Avon representative and her social circles have been the core of our business for more than 125 years," says Matt Harker, VP, Avon North America marketing. "The new site and a recently launched social media center help to forge strong connections between the representative and her consumers. We are giving her the tools, training and incentives to be a successful multichannel social seller."
