DirectBuy names new executive team

Merrillville, Ind.-- DirectBuy, the membership-based buying organization that enables consumers to purchase from manufacturers and suppliers without retail markup, has named a new executive leadership team. This new team is led by new CEO Mike Bornhorst, who comes to DirectBuy after spending time in leadership positions with companies such as ADT and Culligan Water.



Curt Hilliard was appointed as executive VP and chief marketing officer. DirectBuy also promoted Dylan Astle to the newly created position of VP of member experience, with Astle’s primary goal being to enhance DirectBuy’s customer service and member engagement. Hilliard has worked withWal-Mart and Restoration Hardware in similar capacities.



DirectBuy also promoted VP of merchandising Jim O’Keefe, whose merchandise planning experience includes time with OfficeMax and True Value.



The leadership team has implemented a new set of standards and policies to strengthen the brand by becoming more transparent in its business practices.