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SHOP TALK

9/30/2015

Another iconic U.S. brand has opened its own freestanding store. Ice hockey equipment giant Bauer Hockey, founded in 1927, made its brick-and-mortar debut, in Burlington, Massachusetts. The 20,000-sq.-ft. store, called

“Own the Moment Hockey Experience,” is the first of 10 U.S. and Canadian locations Bauer is planning. Designed by Toronto-based Perennial Inc., the store is designed to deliver an exciting and engaging brand experience. It features a 2,500-sq.-ft. indoor ice rink, where customers can try out equipment, and some 25 digital screens that show visual highlights of the game. Customers can also get their skates sharpened and repaired at an on-site laboratory. ... Tokyo-based Tomorrowland’s first U.S. store, in Manhattan’s SoHo, features Japanese furnishings made from natural white oak and antique bronze, circular chandeliers and a coffered ceiling. The retailer is known for its cool fashions, upmarket prices and serene ambience. New York City-based TPG Architecture served as architect of record. ... Robert Redford’s Sundance Catalog plans to grow its brick-and-mortar footprint over the next several years. The new Sundance prototype, in Edina, Minnesota, and designed by JGA, Southfield, Michigan, has an artisan-inspired design and uses reclaimed wood and artisan materials to promote the brand’s heritage. ... Nike’s new soaring flagship at The Grove, Los Angeles, is in a space that formerly housed A&F. The three-level, 31,000-sq.-ft. store is one of the largest in Nike’s portfolio, and has a number of elements designed to celebrate the City of Angels. It also includes a basketball court, dubbed the Jordan Trial Experience in a nod to the basketball great, where a screen takes visitors through elite basketball dribbling drills.


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