Direct To Consumer (DTC)

On the heels of announcing plans to open smaller, “local” stores, lululemon athletica hopes to further extend the breadth of its brand by expanding its ship-from-store service — just in time for the upcoming holiday shopping season.    The program, which currently encompasses 11 stores, will grow to 65 locations, a move that will streamline fulfillment of online orders, Laurent Potdevin, lululemon’s CEO, said during the company’s fiscal second quarter 2016 earnings call last week.  

Tory Burch is expanding its fledgling new retail format.   The company will open a 2,060-sq.-ft.  Tory Sport store at Mall of America, Bloomington, Minnesota, in late October.    Tory Sport, which launched in 2015, currently has a store in Manhattan’s Flatiron District and another in East Hampton, New York. In addition to the upcoming Mall of America store, it will open a location in Dallas, also this fall.  

A new beauty format aimed at men is expanding through franchising.   Hammer & Nails | Grooming Shop for Guys announced it has sold franchise rights for 27 locations in Sacramento, California and in the San Francisco Bay Area, and for 55 franchises in Texas and New Mexico.  

Aeropostale Inc. will live to see another day after all.    A consortium, including Simon Property Group Inc. General Growth Properties Inc. and Authentic Brands Group, won the bankruptcy auction for Aeropostale Inc. The group, which also includes liquidators Gordon Brothers Retail Partners LLC and Hilco Merchant Resources LLC,  plans to keep at least 229 of the teen retailer’s stores up and running along with Aeropostale's e-commerce business and  international licensing business.   

Lululemon Athletica Inc. revealed that it plans to open smaller, “local” stores amid results that disappointed Wall Street.   Net revenue for the quarter ended July 31 increased 14% to $514.5 million, just shy of projections, from $453.0 million in the year ago period. Total comparable sales rose 4%, with in-store sales up 3% and direct to consumer sales up 6%.   Net income increased 12.5% to $53.6 million.  

Halloween has arrived at Macy’s flagship.   Home décor direct-marketer Grandin Road has opened its first-ever brick-and-mortar space, a pop-up at Macy's Herald Square flagship in Manhattan.    The space is designed to inspire, spook and entertain shoppers throughout the months of September and October.   

Department store retailer Belk is giving its Crown & Ivy private-label brand its very own freestanding location.    The brand, which Belk launched in in 2014, will open a store at Crabtree Valley Mall, Raleigh, North Carolina, according to a report by the Charlotte Observer.    Crown & Ivy offers preppy-styled apparel for women. 

The Body Shop is staking a new claim in South American as it opens its first location in Chile.    Lured by a population of 17.8 million, and a stable and prosperous customer base, The Body Shop’s new store is located in Santiago, Plaza Egaña Mall — a property that is called the most sustainable mall in Chile.